Prada Rong Zhai opens in Shanghai

RONG Zhai, a unique Western-style garden villa in Shanghai,  has been renovated and revived by Prada, Milan-based global fashion brand, and an architect specialising in renovation, Roberto Baciocchi. Rong Zhai wasowned originally by the distinguished Yung family and local, hand-selected Chinese scholars and artisans were also involved and included in Prada’s project.

PradaRongZhai_ph Osio_X9A3839-HDRExterior of Prada Rong Zhai

The renovation was inspired by Miuccia Prada’s fascination for Chinese aesthetic heritage and commitment to the city of Shanghai. This renovation is simply the latest in a long line of preservation projects undertaken by Prada worldwide.

PradaRongZhai_ph Osio__X9A3964Interiors of Prada Rong Zhai

The restoration aimed to repair the damage to and reinstate the original interiors and exteriors of this early twentieth-century building, as well as making it more structurally sound. Where possible traditional Chinese methods and materials were used in the renovation process.

PradaRongZhai_ph Osio__X9A4045Interiors of Prada Rong Zhai

The opening of the Prada Rong Zhai was celebrated by the fashion brand hosting exclusive events at the villa. Last week, the Prada Resort 2018 fashion show was held. It was followed by a private dinner hosted by Miuccia Prada and her husband, and CEO of the Prada Group, Patrizio Bertelli.

Fashion show 2Fashion show at Prada Rong Zhai

A press conference was held by Patrizio Bertelli representing Prada, John Yung, the great-grandson of Yung Tsoong-King, the man who bought the original villa, the architect of the project, Robert Baciocchi and Michael Rock, founder of 2×4, a creative agency with offices in China, the US and Europe.

LION2029Patrizio Bertelli speaking at the press conference

After the press conference, a cocktail party was hosted by Miuccia Prada and Patrizio Bertelli, with a special performance by Ansel Elgort, face of Prada L’Homme Fragrance.

775054474EO025_Unveiling_PrLeft to right: Ansel Elgort, Violetta Komyshan and Baz Luhrmann

Currently on display in Prada Rong Zhai is an exhibition that showcases the restoration processes undertaken during the renovation of Rong Zhai, as well as Prada’s past architectural explorations.

PradaRongZhai exhibition_ZCY_2967Exhibition at Prada Rong Zhai

by Allie Nawrat 

Prada Rong Zhai is open to the public from October 17 to November 12

Prada Rong Zhai, No 186, North Shawn Xi Road, Jing’an District, Shanghai, China

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