MFW SS18: Gucci

A FREUDIAN acid trip provoking the uncanny and creating feelings of the sublime, Gucci present their perplexing SS18 collection at Milan Fashion Week in a sci-fi, crystal maze like setting. From the detailing of the invitations to the theatrical stylizing of the hair, set, make-up and costuming, chief creative Alessandro Michele took a cinematic approach that communicated ideas of the supernatural. As the use of the Gucci name and stripe was subtler this time round, the logo was instead exploited and decorated items such as suede tote bags, fanny packs and waist belts.

Gucci SS18



A surplus of influences inspired the 109 looks including the ‘70s–‘80s, cigarette packets, Asian silhouettes and Snow White. Each model made an impact with postcard print dresses following Matcha green shade jumpsuits following checkerboard blazers. Embellished with royal purple velvet, silver sequins and finished with blood tear sunglasses makes for new looks explored by the fashion house for the first time.


Bringing gothic curiosity into the millennial age is something Michelle strives towards in his journey though fashion as he makes the most of his creative director role.

by Joseph Furness

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