MFW AW17: Emilio Pucci

PUCCI’S current creative director Massimo Giorgetti took the brand fashionably into 2017 at MFW. Beginning with fruity hues that burst onto the catwalk in orange and lime sequinned silks, fringe was the main feature of AW17, trailing off sleeves and hems. Though unconventional and a little excessive, it was a charismatic choice. Cabaret’s Sally Bowles would have deemed it divine decadence and that’s what Pucci’s all about when at its best.

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Though entirely modern Giorgetti’s jet-set ready designs conveyed a chic call-back to bygone, seventies-ish, era that wouldn’t see the majority of the neo-Pucci print dresses looking out of place in a by the poolside Slim Aaron’s image.

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Giorrgetti’s warped Pucci paisley, also seen on the carpet of the runway, is decidedly strong. Not dwelling on it too much means the designer is able to employ it sparingly to great effect as panels on otherwise bare white and black dresses. Oddly enough the house motif became almost calmed down by the oversized motif in the collection, which was the more audacious statement of the two.

Though far from some of the more modest collections we’ve this season, not to say psychedelic silk ponchos paired with floppy fedora trimmed with the fringed fabric equivalent of Niagara Falls are immodest, it stayed true to the Pucci that’s always been and reinforced excitement about where it’s going.

by Livia Feltham

Images courtesy of Pucci

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