RUGGED looks of tartan lining, leopard prints and leathers, punk colours and weatherproof outerwear were all seen in the Belstaff AW18 collection. Set in the heart of Soho, guests gained access to the brand’s London Fashion Week Men’s presentation by entering a hipster vinyl record shop, still open for business. On entering the small urban store, a warm sense of nostalgia became unescapable as the vinyl selling continued just as any other day at the Poland Street location. Passing to the rear of the shop and down the stairs revealed an underground space, an industrial setting of greys, uplifted with the colours of new and archived pieces exhibited by Belstaff.
Pushing through the room, teeming with fashion creatives, the star attractions of the show were the reason for the energetic buzz of the crowd. Modelling the clothes on raised-level platforms, a group of recognisable faces wearing the AW18 collection by Belstaff posed and chatted with one another. Clad in toned-down interpretations of past rock ‘n’ roll fashions included pairing shearling with striped turtle necks and maroon biker jackets with matching polo shirts.
The music theme was further referenced with the casting of Lennon Gallagher, (Liam Gallagher’s eldest son), who sported one of the strongest looks at the presentation – a jacket, patched with a greyscale Union Jack. For LFW AW18, Belstaff proudly return to their British roots, making a determined impression on mens and womenswear once again next season.
by Joseph Furness
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