THE LUXURY jeweller Tiffany & Co. has recently released an expansion of their renowned Tiffany Lock collection with their latest campaign welcoming new additions to the selection.
The campaign stars the brand’s House Ambassadors, Rosé from Blackpink, Jimin from BTS, singer Nancy Ajram and the newly appointed Florence Pugh, showcasing the new designs.
A resurrection from the Tiffany Archive and an acclaimed House motif – the padlock which dates back to 1883 – stands as the initial inspiration for the Tiffany Lock collection. With the design’s inventive swivelling implement, it is intended to imitate the functionality of a lock and celebrates unbreakable bonds and shared personal connections, themes the latest iterations magnify.
The signature design is further symbolic of the brand’s unwavering dedication to quality craftsmanship and presents as an ode to the jeweller’s distinguished heritage.
The collection, made of diamonds and gold, was extended with the brand’s introduction of an arrangement of genderless pendants, rings, earrings and a bracelet, all now presented in a variation of colourways.
The elegant silhouettes are embellished with Tiffany’s esteemed diamonds and are available in 18k white, yellow and rose gold with various sets of pavé diamonds, half pavé diamonds and half baguette diamonds.
“We are excited to showcase the new expressions of the Tiffany Lock motif, our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837“.- Alexandre Arnault, Executive Vice President, Product and Communication at Tiffany & Co.
by Nicole Pereira