MFW SS26: Sportmax
MILAN, Italy — As a small but intense addendum to the Milan season, what’s going on at Sportmax deserved recognition.
For Spring/ Summer 2026, the lineup has been streamlined in a polished, technically det...
Movement and Traditional Tailoring are Spotlighted in Sportmax’s AW25 Campaign
THE NEWS in tailoring? Sportmax AW25 campaign, which presents a continuation of the brand’s exploration of tailoring, structure, and movement. Pegged from the runway show, the campaign focuses on crystallising...
Sportmax’s Resort 2026 Collection Points To Soft Opulence And Modern Womanhood
A WOMAN on the go, always shape-shifting and changing attitude: these are the motions that drive Sportmax’s Resort 2026 collection. This season, the search for lightness guides the house’s codes, shifting focu...
MFW AW25: Sportmax
The label blends soft sensuality and sculptural forms for AW25, building its foundations through intellectualism and staples for the everyday.
OVER THE past few years, Sportmax has nailed down its fus...
MFW SS25: Sportmax
Returning to form, subtlety sells and projects an uptown, sexy kind of drive for Sportmax's spring-summer 2025 collection.
Sportmax has been honing a continuum for several seasons now. Shifting toward an “...
MFW AW24: Sportmax
NO YOU'RE not dreaming - the red lights of Sportmax's autumn-winter 2024 runway marks the suspended reality of a 1980s landscape, or otherwise known, Camera Obscura, the brand's latest collection.
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Sportmax launches Pre-Fall 2023 collection
TITLED The Classism, the pre-fall 2023 by Sportmax is a celebration of minimalism and timelessness, presented in a perfect blend of utilitarian and intimate aesthetics that come together to create a fresh and e...
MFW SS21: Sportmax
THIS season, Sportmax presented a collection that was both romantic and futuristic: sleek tailoring in fine or sheer fabrics and neutral tones cut with an acidic lime green.
Models were windswept: strands of...
AW19 MFW: Sportmax
PREPARE to become infatuated with equestrian-wear. Reinventing femininity for the future, Sportmax showcases its AW19 collection at MFW. Understated, minimalist, and ultra-refined, the collection embodies the ...