Streetwear designer PUL Sheen carries ERR;OR from NYC to SXSW – and Beyond

IN collaboration with creative production agency Balance Crew and artist Jason Lee, emerging New York-based streetwear brand ERR;OR put on a multimedia showcase during the recent SXSW festival in Austin, Texas, USA.

Debuting ERR;OR’s SS19 collection and featuring a riotous musical program from top Korean and Japanese performance artists, the event was a thunderous collision of fashion, art, and sound.

An image from ERR;OR’s SXSW event

 

An image from ERR;OR’s SXSW event

ERR;OR founder and designer PUL Sheen introduced his first collection last year with a video campaign starring Shaun Ross, and has quickly grown his unisex brand into one of the most recognizable throughout downtown New York City’s youth-strung streets, arts venues, and other creative centres.

Keeping its momentum up, ERR;OR is partnering on an upcoming graphics-forward collection with corporate and cultural influencer Gerard Adams. We wait in anticipation as, behind the scenes, the collection is being posted to the brand’s website, currently on hiatus and re-launching April 4.

An image from ERR;OR’s SXSW event

Sheen, a migrant to the USA, worked with Lee for the SXSW presentation to create an elephantine statue that was destroyed, live, with onlookers voyeuristically invited to participate in the aggression. In the creation and decomposition of the piece lived the symbolic defacement of the current American administration’s policies on immigration, as well as the beneficially combustive courage of so many young people they affect – and who are taking stands against them.

An image from ERR;OR’s SXSW event

An image from ERR;OR’s SXSW event

This spirit of resistance is true to the ethos and the construction of PUL Sheen’s designs. Through ERR;OR, the young designer has developed a sartorial platform for standing assertively against design normalcy: each piece in his line accommodates androgyny, spawning intense self-expression through unorthodox cuts and material pairings.

With a complementary campaign shot by New York-based ND Kim and John Jun Hwang of Balance Crew (whose other member, along with PUL Sheen, Kim, and Hwang, is Sherman Lee), ERR;OR’s entrée out of NYC and onto the larger cultural and geographic map marks an emigration from the brand’s temporal and spatial legacy, and clears the path toward a looming, broader-spanning imprint on the streetwear market.

An image from ERR;OR’s SXSW event

by Emily Rae Pellerin

Photos by ND Kim and John Jun Hwang of Balance Crew; courtesy ERR;OR