FOR THE latest chapter of their collaboration with UNICEF, Louis Vuitton have launched a new Silver Lockit Bracelet on World Children’s Day designed by actress Sophie Turner.
Louis Vuitton for UNICEF Silver Lockit designed by Sophie Turner
Now in its third year, this launch continues the commitment Louis Vuitton have made to aiding UNICEF by raising awareness and funds to support the most vulnerable children in the world. Since the partnerships’ inititaion in 2016, Louis Vuitton for UNICEF has raised over $5 million. UNICEF are currently working in the abbhorent refugee camps of Bangladesh’s Cox Bazar, where, through assistance and funds from UNICEF‚ the government has been able to vaccinate 900,000 children and adults against cholera and helped to save over 263,000 children from malnutrition.
Louis Vuitton for UNICEF Silver Lockit designed by Sophie Turner
A collaboration with Sophie Turner seemed a natural fit, as this is not the first time she has worked with Louis Vuitton or its creative director Nicolas Ghesquière. The Game of Thrones actress has previously starred as the face of the brand, as well as attending the 2017 Met Gala as one of Ghesquière’s dates. Turner was fist attracted to Ghesquière’s empowering womenswear for Louis Vuitton – often wearing his designs both on and off the red carpet – and he was inspired by her portrayal as strong female character Sansa Stark on Game of Thrones. This mutual admiration for one another inevitably sparked an enviable friendship and creative partnership.
Sophie Turner wearing her Louis Vuitton for UNICEF Lockit design
The bracelet designed by Turner features the iconic silver Louis Vuitton lock suspended between a woven red and white striped thin strap. According to the brand, the iconic lock symbolises ‘protection’, something that the initiative is helping to provide to thousands of children in danger across the world.
Detailed photo of the new Lokit bracelet designed by Sophie Turner
The initiative’s motto is #MakeAPromise, and Louis Vuitton are certainly keeping their promise, donating £100 from each bracelet sold to support UNICEF’s mission to help every child in crisis.
by Lucy May McCracken
The bracelet will launch on November 20
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