The year isn’t over yet but 2020 will go down in history as one of the most tumultuous in memory. And what the last few months have done, more than any other discernible period for many of us, is to force us to focus on the essentials of life, from the tangibles like food and paper, to intangibles like health and sleep. A good sleep has been a challenge for many – anxieties related to loss of control and uncertainty are understandable as we shelter in place during the COVID-19 pandemic. The best way to address this is to channel that energy into what you can control — self-care. Focusing on sleep is a natural fit for working on self-care, as we know that getting enough sleep can benefit your immune system, regulate mood, improve brain function, and increase energy and overall productivity during the day (so important on back-to back Zoom days). One of the key elements for a good sleep is to enhance your sleep environment, and making it conducive to embracing a consistent sleep schedule (without that one last look at our screens).
This makes the opening of the TEMPUR® stores, including its Westfield White City flagship dedicated entirely to creating a good night’s sleep, which is so timely. TEMPUR® was first created by NASA in the 1970s to cushion astronauts during lift-off as they journeyed into space. Today, TEMPUR® Material is used to make mattresses and pillows that evenly distribute weight and pressure, ensuring a comfortable night’s sleep. Truly in its own league, TEMPUR® Material lies at the core of all mattresses and pillows and is still the only mattress product recognised by NASA and certified by the Space Foundation. Often imitated but never truly replicated, it is the sleep product standard that most aspire to.
Despite our dependence on online shopping now, the best way to buy a TEMPUR® mattress or pillow is by experiencing them in store – and TEMPUR® have developed new ways of working to make sure that this process is completely safe. TEMPUR® stores are open again, and now have a store visit appointment system, hand sanitiser stations, staff PPE, disposable mattress and pillow covers for each customer and enhanced cleaning procedures to ensure that in-store mattress testing is a safe experience. In their Westfield White City, store – now open – safe shopping standards are paramount and are made clear online for shoppers before their visit.
So why visit the store? There is really nothing quite like TEMPUR® Material. TEMPUR® responds to your body’s warmth, shape and weight as it constantly adapts to you, offering you personalised comfort and support, from the moment you lie down until you get up. Importantly, sleep hygiene is prioritised. All TEMPUR® mattresses and pillows have zip-off covers, machine washable at 60°C. The tactile softness of these fabrics is best experienced in person in store. Curate your own sleep preferences with four mattress ranges; from soft (TEMPUR® Cloud) to medium (TEMPUR® Original and TEMPUR® Hybrid and to firm (TEMPUR® Sensation) in 3 depths and 10 sizes – all with a 10-year guarantee.
Ultimately however, beyond the accessories and options, it is the unique TEMPUR® Material – a patented industry secret – that you want to experience. Why is TEMPUR® Material better than memory foam? The secret NASA material uses an interconnected, viscoelastic cell structure to enable the mattress to absorb extra pressure. Effectively, TEMPUR® Material redistributes weight, providing relief for all areas of the body, ultimately allowing a comfortable night’s sleep. Also – a big bugbear of many – the effect of your partner moving whilst you sleep is due to a phenomenon called high motion transfer. TEMPUR® Material has 3% motion transfer versus 20% for normal memory foam, so if your partner moves a lot during the night, investing in a TEMPUR® mattress is the most practical long-term solution.
An investment in sleep is probably one of the wisest you will make, especially in these times. So pop down to TEMPUR® Westfield White City and tell us what you think! The Store Appointment Booking System to book an appointment prior to visiting the store can be found here:
https://uk.tempur.com/storeappointment.html
Unit SU0205 , Level -2
Westfield White City
Ariel Way, London W12 7GF
Disclosure: This editorial is a partnership with TEMPUR®