POINT2 is a new brand concept from a Swiss brand On Running, known for their desire to redefine the world of running and the innovatory shoe design. Celebrating running culture and lifestyle, Point2 launches right after the London’s marathon weekend.
Located in Protein Studios in the heart of Shoreditch, the exhibition consists of variety of events and a specially designed installation, which was inspired by the stages which runners’ mind and body experiences during the last 0.2 miles of the marathon.
On Running at Protein Studios
The installation has been created by an interdisciplinary designer Lucy Hardcastle. Composed of three different spaces, it is meant to fully immerse the viewer in the space and affect all the senses in order to recreate the feeling of euphoria and “out of body” sensation, which accompanies the marathon distance runners.
Besides the installation, Point2 offers a selection of workshops, classes and live music involving movement, art and culture, which are not solely curated for running enthusiasts.
Point2 Exhibition
by Olga Petrusewicz
Point2 is on until October 3 at Protein Studios and then travels to New York to launch the exhibition on November 3, after the New York City Marathon
You can book your Point2 tickets here