PEACHY DEN launches Easy Rider Capsule Collection in collaboration with the synth group, Between Friends’ lead singer, Sav Hudson to rewire vintage-inspired motocross gear with sporty techno finishes. The collection will contain three capsules: Tech, Denim, and Warp.
To give the impression that the garments are moving at speed, a range of glitch graphics, motor-esque symbols and blurred prints are channelled, adding a great twist for this contemporary design. A subverted alteration on a classic gingham check will also be available, recognised as the new Techno Check.
Sav Hudson x Peachy Den Easy Rider Capsule Collection
Central pieces of this series can be seen in a reflective nylon material with a powdered glass surface to gleam upon flash photography, adding a holographic effect to your photos – and is currently available on items like The Chase Corset.
“We have had a great ongoing relationship with Sav, so this felt like a natural next step” comments Peachy Den Founder, Isabella Weatherby. “She brings a fresh approach to Peachy with her unique sense and her design influences. We have always been inspired by how she has taken our product and made it her own.”
Sav Hudson x Peachy Den Easy Rider Capsule Collection
Sav Hudson played an active role in each and every stage of the design process surrounding this collaboration and delivered very specific ideas of how she wanted to translate herself into the Peachy Den community.
“The inspiration, and what eventually became the end result of the collection, honestly came from all of us working together and sharing our inspiration with each other. The girls on the team were so supportive of all my ideas (even the crazy ones)”, said Sav.
“I skimmed through my old saves on Tumblr and pulled out ideas from my secret folders of things that I always dreamt of making. Bringing tech and a sort of modular sense to the clothing has been so fun, and adding futuristic, casual elements makes it feel fresh and easy to wear for anybody. At first, we played around with lots of patterns and logos, but then we decided to tone it down and make it super clean. I’m so beyond stoked on how everything turned out”.
Sav Hudson x Peachy Den Easy Rider Capsule Collection
by Alicia Tomkinson
You can find the Sav Hudson x Peachy Den Easy Rider Capsule Collection here.