FRENCH fashion house Louis Vuitton will present their third Cruise collection at the Niterói Contemporary Art Museum (MAC) in Rio de Janeiro, they have announced. The landmark building, designed by designed by famed Brazilian architect Oscar Niemeyer, was built in 1991 and inaugurated in 1996.
Following a major renovation project, the Louis Vuitton show will not only mark the building’s reopening to the public, but will also celebrate the museum’s 20th anniversary. Nicolas Ghesquière, Artistic Director of Women’s collections, spoke of how the setting “inspired” him right away.
Niterói Contemporary Art Museum (MAC), Photo: Paulinho Muniz
“Following the Bob and Dolores Hope estate designed by John Lautner in Palm Springs, California, we continue the architectural journey that is so particular to the Maison Louis Vuitton. It’s about being transported into a relationship where nature, geography and architecture come together in the vision of a great architect, as was the case with John Lautner. With the 2017 Cruise collection, we’ll be discovering the vision of Oscar Niemeyer.”
Niterói Contemporary Art Museum (MAC), Photo: Paulinho Muniz
Michael Burke, CEO and President of Louis Vuitton, also pointed out the significance of hosting the collection in Rio de Janeiro, the home of this year’s Olympics – “It will be my pleasure to welcome our guests to Rio de Janeiro, the beating heart of Brazil. With three months to go before the Olympic Games, the world’s eyes are on Rio and we are excited to be here at this time. Once again, we’re setting out on a journey of discovery to a different place with its incredible spirit and culture so well represented by the work of Niemeyer and this outer worldly architectural marvel. Showing their continued support for the venue, Louis Vuitton will present four exhibitions at the museum during the following year.
by Thomas Marrington
The Louis Vuitton Cruise show will be broadcast live on May 28 at here
June to July 2016
Ephemera : Dialogues Inter-Views in the Collection MAC Sattamini, with works from Lygia Clark, Cildo Meirelles, Antonio Dias, among others of the new generation. The Art of Storytelling – International Collaboration
August to October 2016
Guanabara Bay: Hidden Waters and Lives
A special six-month long initiative featuring exhibitions, research, education programs, and artistic interventions with more than 20 Brazilian artists. Special Video Installation: Isaac Julien. Ten Thousand Waves Participation of artists, educators as researchers in Art and Environmental Action
November 2016 to January 2017
Almir Mavignier – Permutations of Light: Form & Transformation
Journey of contemporary art from the unconscious to new Technologies
February to April 2017
Oiticica: Infinite Dimension/ Constructive Environmental Will
Dialogues in Hélio Oiticica, Lygia Clark and Oscar Niemeyer
This conceptual project is composed of “exhibitions – irradiations” which takes the museum beyond its walls, counting with a network of parallel actions as part of the affirmative dialogues.