OFFERING a fresh take on the 1976 classic monogram print design, Louis Vuitton introduces the New Classics campaign, showcasing a collection of contemporary designs, highlighting a combination of classic and mixed monogram canvas, with rich striking leather details, drawing attention to the circular LV logo buckle.
Showcased by three ambassadors of the luxury house, Emma Stone, Alicia Vikander and Lea Seydoux represent the energetic campaign, shot against a blank background to portray the vitality and character of each female, matching perfectly alongside the design of their chosen bag.
Offering insight into the powerful relationship created by Louis Vuitton between an owner and their bag, Léa Seydoux presents the Dauphine, a bag echoing the spirt and attitude of the contemporary woman and lifestyle.
Léa Seydoux carrying the Dauphine bag
Carrying the Capucines bag, Emma Stone demonstrates her own connection with the bag. Speaking through its distinctive geometry, and elegant finish, the bag presents a streamlined sophistication, captured through its modern design. A companion for a global audience of classic contemporary women.
Emma Stone carrying the Capucines bag
In a playful combination, Alicia Vikander, brings a powerful image exhibiting the Twist, an intricate blend of a sliding chain strap and delicate Louis Vuitton logo clasp, presenting a sleek powerful design, relating to its wearer.
Alicia Vikander carrying the Twist bag
The campaign, set to appear internationally in May, hosts a fresh, relevant spirit, joined by a number of digital films including the three ambassadors and followed by the inclusion of the City Streamer bag to the latest collection.
by Lorna Tyler
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