Named after its definitive curved bamboo handle, the Gucci Bamboo has become an emblematic piece of pop culture, associated with the likes of Princess Diana and Elizabeth Taylor, and more recently Beyoncé and Harry Styles.
Liu Wen for Gucci Bamboo 1947. Photography by David Sims
Now, the bag is shown in a far more intimate setting alongside the captivating Liu Wen, in a campaign that perfectly encapsulates the dual minimalist-maximalist sultriness that has been evoked in the house’s recent collections following the departure of former creative director, Alessandro Michele, last year.
A series of striking images along with a short film emote a sense of secrecy kept between Wen and her bag, portraying a sort of endearing closeness many of share with our beloved accessories.
by Ben Sanderson