Guerlain opens an immersive fragrant experience at Selfridges

PAYING homage to the trade that has brought them significant acclaim since 1828, Guerlain invites you to its opening in Selfridges to discover more about its perfume heritage. Grasp the opportunity to be whisked off on an ambrosial adventure by creating your very own signature perfume.

Guerlain’s new outlet at Selfridges

For Guerlain founder Pierre-Francois-Pascal Guerlain, it was crucial to utilise the very finest in ingredients and raw materials to pursue a library of fragrances that trace each and every chapter of French perfume history.

Using their very own digital fragrance finder tool, you’ll engage in a one on one consultation with a Guerlain expert to unite you with your signature scent. Afterwards, you’ll be able to select your favourite coloured Bee Bottle from a variety of different shades, emblazoned with the special bee design that has been Guerlain’s hallmark since 1853.

Personalise your Guerlain bottle

Personalise your bottle by embellishing the neck with a gorgeous selection of ribbons, and even engrave with a personalised message to make it that little bit more special.

In addition to all of this, as part of Guerlain’s sustainable development approach to fragrance, your beautiful bottle can be refilled for life, thereby combining luxury and sustainability with sheer style.

by Cara Jenkins