ONE of the major (read: only) benefits of the past year is the renewed focus that slowing down has given us. As a world without most of its transport emissions, our planet began to visibly heal. Air pollution levels declined and normally murky seas and rivers turned crystal clear. And yet, it already feels like we are regressing into old habits, but if nothing else we can carry that time with us and bring it into our futures to the best of our abilities.
One small change we can all make is choosing to invest in beauty and grooming companies with a strong, ethical stance when it comes to being eco-friendly. Below are a handful of the brands putting their money where their mouth is and embracing sustainability not just as a PR stunt, but as a lasting commitment.
At first glance, you could be forgiven for thinking that men’s grooming brand Scrubd was a little generic. Actually, their range is concise yet effective in targeting key concerns for men – it’s anti-ageing, energising and hydrating. And while the line may not seem particularly revolutionary, their newly launched packaging shows their commitment to promoting sustainability in the grooming sector.
Their new sugarcane packing is not only lighter than previous iterations, it is also notably 100 per cent biodegradable. Not only that, Scrubd’s anti-ageing range has been upgraded with sleek cylindrical packaging made from recycled and recyclable materials where possible.
Ilody, the Sanskrit word for “garden of the gods”, is the newly launched skincare brand with a clear mission – non-toxic, sustainable skincare that works. Ingredients you won’t find in their products include parabens, silicones, fragrance and even retinol (let’s agree to disagree on that one). Plus, everything’s vegan.
Beyond their formulations however is a deeper commitment to a no-waste lifestyle. Glass bottles are fully recyclable, while the product boxes are created without additional foldouts to minimise the amount of cardboard used. Plus, the luxurious foil lettering on the boxes, created by ZeroFoil2Landfill compliant company FoilCo, is less than 2.5 microns thick meaning it fully disappears in the re-pulping process.
Veganism has been touted as one of the most significant things we can do to reduce our environmental footprint. Immaculate Vegan is the website dedicated to providing luxury fashion, lifestyle and beauty specifically curated for its sustainable and entirely vegan approach. Among the list of skincare brands to newly launch on the site is Luxe Botanics, created by South African biological scientist Jené Roestorf. With a focus on transformative botanicals, the brand has sustainability at its core.
Not only have all packaging materials been chosen for their ability to be widely recycled, LUXE botanicals offer a special loyalty programme that works via social media. Post a picture of your empty, cleaned out Luxe Botanics bottle (displaying the serial number) with the hashtag #recyclewithluxe and you’ll receive a unique 20 per cent discount code off your next order. Thrifty and planet conscious all in one.
by Thomas Marrington
By Thomas Marrington