Last week saw the opening of Fendi, Ginza, a huge and playful pop-up store, which celebrates Fendi’s 50 years in Japan. It will be the first Fendi boutique in Japan to showcase Men’s and Women’s Collections, including high-end fur and ready-to-wear pieces in addition to shoes, handbags and leather accessories.
Exterior of Fendi, Ginza
The house of Fendi was established in 1925 by Adele and Edoardo Fendi in Rome, Italy, and was famed for its elegance, craftsmanship, innovation and style. Paying homage to its Roman heritage, the boutique in Ginza uses traditional Travertine stone, originally used to build ancient monuments and structures in Rome, as a key component of the boutique, while sections of the ground-floor walls are finished with gold foil, another traditional element used in Roman architecture.
The store interior
“We are proud to introduce our unique pop-up store in Ginza. The Ginza area now is one of the most bustling and thriving shopping areas in the world. The culture of this city is deeply rooted in both respect for traditional craftsmanship, as well as passion for creativity and innovation, the same values we share at Fendi,” states Pietro Beccari, Chairman and CEO of Fendi.
Coinciding with the opening of the temporary store, new collections, such as the Mini Peekaboo, new Selleria bags, ABCharms for shoppers to select their own initials, and the Strap You customisable bag strap, will be on display together with other new collections available as a preview ahead of other boutiques.
by Amanda Bernstein
Fendi, Ginza, 3-5-8 Ginza, Chuo-ku, Tokyo