PHOTOGRAPHER HELEN McArdle expertly captures the spirit of the British seaside with her swimwear shoot, Pavillion. Art director Fleur Harding selected the stunning modern architecture of the De La Warr Pavilion, Bexhill, East Sussex, as the backdrop to the shoot, with McArdle ingeniously highlighting the timeless elegance of the work of designers like Stella McCartney and Linda Farrow. In totality, the shoot presents a pure celebration of the summer season along the coastline of the UK.
Jacket, Rejina Pyo, swimsuit, Ganni, sandals, 3.1 Phillip, earrings, Cornelia Webb.
Photograph: Helen McArdle
Sunglasses, Linda Farrow, necklace, Cornelia Webb. Photograph: Helen McArdle
Swimsuit, Stella McCartney, earrings, Cornelia Webb. Photograph: Helen McArdle
Swimsuit, Stella Mccartney. Photograph: Helen McArdle
Swimsuit, Ganni, shirt, Lisou London. Photograph: Helen McArdle
Swimsuit, Eres. Photograph: Helen McArdle
Swimsuit, Stella McCartney, top, Paskal. Photograph: Helen McArdle
Swimsuit, Stella McCartney. Photograph: Helen McArdle
Swimsuit, Eres. Photograph: Helen McArdle
Director for video: @iamyorkie James Yeomans/ Yorkie
DOP for video: @j_fisher John Fisher
DOP Assistant for video: @tdmgass Tom Gass
Credits:
Photography: Helen McArdle
Stylist: Steph Wilson @ One Represents
Art Direction: Fleur Harding
Fashion Assistant: Layla Gledhill
Photography Assistant: Chris Turner
Hair: Cher Savery @ Dolls House Studio using Moroccan Oil Styling
Make-up: Eli Wakamatsu at Stella Creative using Sisley Paris Makeup and Suncare
Model: Micheala Bennet at The Hive
by Maria Noyen