F is for Fendi presents Million Miles Away, a rooftop performance by Bakar and Jack Laver

TO Fendi, F stands for Freaks, Faces, Freedom and Fearless.

Bakar and Jack Laver shoot for F is for Fendi

A new platform made by Millennials for Millennials to share content relevant to this generation, F is for Fendi presents Million Miles Away, a rooftop performance by British musical-artists Bakar and Jack Laver. The platform is a celebration of everything quintessentially Fendi, even including fashion editorials which reinforce Fendi’s connection to the city, all of which are shot on an iPhone camera.

Bakar for F is for Fendi

Bakar and Jack Laver for F is for Fendi

Emerging artists Bakar and Jack Laver form a musical duo, embodying the fashion house’s contemporarily innovative and youthful spirit. Performing on a Rome rooftop Palazzo della Civiltà Italiana, dressed head to toe in Fendi, the duo bring British pop-indie vibes to the Italian capital. Encompassing Fendi’s values, Bakar says,“To me F is For… Freedom.  I realised music was freeing me and then the aim was to make sure it was freeing other people. To let other young people know you can do whatever you like. Music it definitely makes me feel free!”

Championing the voice of millennials, F is for Fendi celebrates the generations emerging talent in the most fashionable way possible.

by Emma Hart

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