DEBUTING on Wednesday 14 June, the Californian designer Eli Russell Linnetz will present his spring-summer 2024 collection of the ERL label in Florence. Spectators can expect to see a special project reveal for the occasion of Pitti Immagine Uomo, inspired by his crossover vision in fashion, design, and lifestyle.
Since graduating from the USC School of Cinematic Arts with a Bachelor of Fine Arts in Screenwriting and Narrative Design, Eli Russell Linnetz chose a different path back in 2020 with the birth of his brand ERL. The label pays tribute to all-American staples, except this time with highly saturated colours and more unique focuses. ERL has since expanded to include womenswear, suiting, accessories, fragrances and kidswear.
Eli Russell Linnetz for Pitti Immagine Uomo
“It’s with great excitement to be joining the long list of heroes that have walked these streets before me. To stand on the shoulders of giants — the California waves swelling high into the sky then crash down upon Florence. The birthplace of Renaissance and magic — beauty born from thin air. Peer through the magic spectacles as the journey continues…” – Eli Russell Linnetz
“An eclecticism that is aware of cultural and gender references. A talent for combining commercial flair with unrestricted creativity. An original, often ironic and irreverent reinterpretation of American cliches, both eternal and modern day. These are the elements of Eli Russell Linnetz’s profile which ignited our interest and the desire to invite him to Florence. Eli invents and constructs worlds that are nourished by the sunny vitality of California.” – Lapo Cianchi, Director of Communication and Special Events at Pitti Immagine
by Alicia Tomkinson