De Beers ushers in the festive season with sparkling holiday campaign

DE BEERS kick off the festive season with their latest holiday campaign, honouring the beauty, joy and wonder inherent to their natural diamond jewels.

Scandebergs, the imaging-making and director duo Alberto Albanese and Stefano Colombini, directed and shot the campaign, which presents models Sui He, Amrit Kaur and Jadi Wegener adventuring through a twinkling winter wonderland.

As the three stars explore, a compelling force ushers them to the source of the De Beers’ Enchanted Lotus collection, which brings the models great joy, demonstrating how one feels when wearing De Beers’ diamond jewellery.

De Beers Festive Campaign

The models are adorned with jewels from the collection, with the designs taking inspiration from the lotus, a symbol of eternity and renewal. Sui He is seen wearing the Enchanted Lotus diamond pendant paired with a diamond eternity necklace from the brand’s Classic range.

Her hand displays a ring holding a one-of-a-kind yellow-orange diamond, a rare find, and a DB Classic tennis bracelet and luxurious diamond earrings complete her look.

De Beers Festive Campaign

Artist and model Amrit Kaur wears white gold and diamond Enchanted pieces, which include stud earrings, rings and a bangle, and Jadi Wegener shows off the Enchanted Lotus High Jewellery comprising a diamond ring forming the lotus flower in bloom, a necklace and drop earrings.

The latest De Beers campaign and Enchanted Lotus collection showcase the jeweller’s dedication to luxury and sophistication while maintaining quality, traceability and positive impact in everything they do.

De Beers Festive Campaign

“The gift of diamond jewellery is so special – it sparks such happiness, not just to the person who unwraps and cherishes it, but also to the individual who chooses it for their loved one. And of course, diamonds are also the perfect way to celebrate yourself.

Our new campaign captures the feeling of festive enchantment through the dazzling landscape of a winter wonderland, and the irresistible allure of our Enchanted Lotus collection with its beautiful natural diamonds. I am particularly proud to partner with Sui He, Amrit Kaur and Jadi Wegener – three powerful and magnetic women who embody the strength and beauty of De Beers diamond jewellery.” — Céline Assimon, De Beers CEO.

by Nicole Pereira