Fashion house Cerruti 1881 have unveiled their Autumn/Winter 2015/16 campaign, appointing David Lipman as creative art director for the new campaign.
Art director David Lipman has been the head of his own creative agency, originally established by his family in 1927, for over two decades and has since worked across platforms that include packaged goods, food and car advertising. His portfolio of fashion and luxury-lifestyle based clients includes names such as Diane von Furstenberg, Burberry, Ermenegildo Zegna and Georg Jensen and is credited with being able to invigorate established brands with a revitalised creative brand identity.
He has also worked alongside fellow acclaimed art directors such as Fabien Baron and noted photographers like Mario Testino.
Drawing on the brand’s heritage, which dates back to 1967 when Italian stylist and designer Nino Cerruti founded the luxury goods label, Lipman has conceived a fresh take on the refined staples of la dolce vita.
Also channelling decades of collective experience in marketing, branding, advertising and design, the brand’s latest delegated creative art director has focused on developing his understanding of the brand in order to communicate the current creative direction Cerruti is taking most effectively and also in a style unique to himself as an independent art director.
Featuring model Sean O’Prys and shot on Southern Italy’s Amalfi Coast, Lipman has created imagery which reflects the character of a man beyond his clothing and worked with themed bywords including confidence, sensual and lush.
Overlooking the Mediterranean sea, the striking ad campaign also features model Crista Cober as O’Prys love interest, who was cast to bring about a sense of grace and also an air of mystery. To present Cerruti’s latest menswear collection Lipman chose Italian photographer Francesco Carrozinni, son of Italian Vogue’s Editor-in-Chief Franca Sozzani, to successfully capture what it means to be Italian.
by Liam Feltham
Images courtesy of Cerruti 1881
To find out more about Cerruti 1881 go here