BURBERRY revealed its first-ever Monogram collection today been designed by Chief Creative Officer Riccardo Tisci, with a campaign starring Gigi Hadid. The Monogram collection celebrates the house’s founder and heritage through a new signature house code of interlocking TB initials in tonal shades of Burberry beige and brown.
The Burberry Monogram Collection Campaign video starring Gigi Hadid
The Monogram was designed by Riccardo Tisci in collaboration with the British art director and graphic designer Peter Saville. Riccardo discovered a selection of 20th-century Thomas Burberry logo motifs in the house’s archive which inspired him to create a new house code.
“When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house. I quickly became very interested in Thomas Burberry and who he was not only as an inventor and innovator, but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary,” says Tisci.
The Burberry Monogram Collection
Gigi Hadid makes her campaign debut for Burberry with images and video shot by photographer Nick Knight. Gigi showcases the breadth of the collection by transforming into the boy, the gentleman, the girl and the lady, representing the four distinct characters celebrated by the fashion house.
Burberry Monogram Campaign behind the scenes starring Gigi Hadid
“The idea behind the shoot was to create imagery that allowed Gigi to play out the four characters of the lady, the gentleman, the girl and the boy in a very simple, stripped-back and honest studio environment. The particular group of people I had the pleasure of working with all share an understanding that the most important goal to achieve in this shoot is Riccardo’s vision and they all add to this with respect and understanding both of the overall vision and the integrity of each other’s work,” adds Nick Knight
Alongside Nick Knight, Tisci has assembled a team of Britain’s finest creative talent to capture the spirit of the collection, including stylist Katy England, art director Peter Saville, make-up artist Isamaya Ffrench and hair stylist Gary Gill.
The Monogram collection will be available to purchase in selected Burberry stores globally and online from 22 May.
by Caitlin Davies
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