IN TIME for the most festive season of the year, Beefeater Gin announces the launch of Beefeater Crown Jewel, the house’s most premium and sought-after gin yet.
As an ode to the country’s capital, London, and its timeless spirit, the dimensional bottle design takes inspiration from the precious jewels within the Tower of London, mixed expertly with the brand’s renowned brick shape – relaunching the iconic gin as a modern-day icon.
Beefeater Crown Jewel celebrates the ties between London’s Dry Gin and the treasured relationship with Yeomen Waders, most recognised for protecting The Queen’s Crown Jewels. The ruby-inspired bottle delivers a multi-faceted expression is not only its appearance but also the endless possibilities. The deep red tones are a nod to The Queen’s love for rubies and are one of the most prominent and famous gems on The Crown Jewels themselves.
Beefeater Crown Jewel
As what was once a limited edition over ten years ago, Beefeater Crown Jewel is a favourite pinnacle of the House to this very day. With the iconic London Dry Gin recipe in elevation, the new expression has a bold 50% ABV, proving its stance in luxury for the most celebratory events.
With this new strength, an extra botanical of citrusy, grapefruit peel is added to the already other nine notes and creates an exceptional balance of flavour and depth.
Desmond Payne MBE, Master Distiller for Beefeater, comments: “Beefeater Crown Jewel is one of my favourite expressions within the portfolio due to its full, rounded and encompassing aroma and long, complex flavours that work so well both mixed and neat.”
“Don’t just take my word for it either; bartenders have been banging our door down to bring back this award-winning gem. Beefeater Crown Jewel embodies the spirit of London in every way and pays homage to our time-honoured relationship with one of the most recognisable and classic buildings in the capital, a match made in heaven.”
by Alicia Tomkinson
You can buy Beefeater Crown Jewel online here and from selected stockists such as Harrods, The Whisky Exchange, and Master of Malt.