The new, the exciting, the innovative is the life-breath of fashion and no one knows it better than the two leading agencies promoting the new names who will breakthrough in the near future. Known for their collaborations, WHO’S NEXT and NOT JUST A LABEL have announced the winners of their first edition program The Future of Fashion.
Chosen by a panel of experts, from NOT JUST A LABEL (NJAL), WHO’S NEXT, KOKA Consulting, Fidancia and Lambert & Associates, the 20 designers selected (10 accessory designers and 10 ready-to-wear designers) will have the opportunity to enter a 2-year coaching program, divided in four stages.
From the NOT JUST A LABEL collection
In the first, the 20 designers will exhibit their work at Who’s Next trade show in Paris between January 25-28. The panel of juries will then select five designers from each category to proceed to the July 2014 show and from this group only six will make it into the January 2015 show. The final winners, one from ready-to-wear and one from accessories design, will receive a business plan worth 20.000 euros, an exhibition placement and six extra months of coaching with inside partners.
The Future of Fashion Program aims to be a solid platform for future designers to gain exposure and learn how to promote and growth their brands, expanding clients and showcasing their work to a wide audience. The second edition of the program will start in January 2015.
by Vanessa da Silva Miranda