Fashion brand Philipp Plein has released their SS16 ad campaign, once again utilising acclaimed fashion photographer Steven Klein to capture their latest collection.
Philipp Plein SS16 ad campaign
Philipp Plein SS16 ad campaign
In a stylised take on Plein’s ‘mega-production’ #PleinPunk fashion shows models are cast as sci-fi heroes and heroines in a futuristic post-apocalyptic set, conceived as an extension of the tactile, armour-like SS16 collection. Models featured in the new ad campaign include Plein runway stars Hailey Baldwin, Ajak Deng and Pyper America Smith and male model Lucky Blue Smith in his second appearance in a Plein ad after first fronting the brand’s previous campaign.
Philipp Plein SS16 ad campaign
Philipp Plein SS16 ad campaign
Design staples in Plein’s latest collection include spikes, chains, studs and barbed wire motifs and photographer Klein approached the new ad campaign with the intention to further develop and heighten these elements with his signature play on light, unnatural colour schemes and atmosphere. The brand, founded by the German-born Plein, hopes that this will herald a luxurious new era for the label as it’s known.
by Liam Feltham
Images courtesy of Philipp Plein