OVO open their first European store in Soho, London

OCTOBER’s Very Own (OVO) has opened the doors of their first European store, exclusively located in the heart of London, Soho. Co-founded by Canadian Rapper Drake, the streetwear brand’s crisp new flagship store has promised to offer “premium apparel, capsule collections and exclusive product drops from OVO”.

OVO store LondonOVO London flagship store exterior

OVO store LondonOVO London flagship store interior

The clean linear design of the store located on 1C Poland Street corresponds with the brands urban appeal. Using refined neutral colour scheming brought to life with gold accents and marble-floored fitting rooms, OVO offers a fresh retail experience to its customers who have long-waited for October’s Very Own to launch in Britain. The 150 sq.m space, devised alongside with the talented Brinksworth and Wilson Brothers, is sure to be a must-visit destination for Londoners and tourists alike, being only the 5th of its kind in the world.

by Joseph Furness

OVO London is located in Soho at 1C Poland Street and is now open to the public