AS if taking a step back through time, the models of the Moschino show appeared from a time capsule in 1960s attire. Not only were we transported through time in the show, we were also introduced to an alien invasion. With electronic disjointed music playing in the background and models with blue, green, and yellow skin, the show combined past design with future concepts. Fun and feminine, Jeremy Scott, creative director of Moschino, brought a cutting edge to Milan Fashion Week, one that was so good that at points it was out of this world.
Prior to the show, gentle nods to this complex theme were made on the Moschino Instagram in what can best be described as a comic-like depiction of a ‘60s kitchen where a radio announced that an alien spaceship had landed on earth. The AW18 show developed on the reference period with late ‘60s silhouettes, and early ‘70s flamboyant colour choices. The striped pant ensemble that flight attendants wore 50 years ago was reincarnated with a top to match. The bouffant of 1960 was the hairstyle of every model with some sporting a pillbox hat to match their outfit. Handbags had peace signs woven into them, colours were bold, and as each look graced the runway the Jackie O’ style could not be ignored. Mini skirts and tailored suit jackets contributed to this overwhelming ‘60s reference.
Jeremy Scott incorporated the Moschino logo, a signature print of the design house, into pop art design. A fitting fabric choice seeing as Jeremy Scott, like pop art, draws inspiration from sources in popular commercial culture and presents an ironic twist on them. Jeremy Scott took Marilyn Monroe as his muse when designing the collection and consequentially draping was flattering, waists were cinched, and legs were elongated. The show exuded must-have pieces and the fact IT models of 2018 Kaia Gerber, Bella Hadid, and Gigi Hadid walked the runway made Moschino’s AW18 collection an instant fashion trend.
Impeccably crafted with clean hems, bold prints, and dreamy textile juxtaposition the AW18 collection gave new life to the style of the ‘60s and brought it into modern times. Gradually easing into ballroom gowns the show finished on a glamorous note and we could see the ‘60s references become swarmed, quite literally, by the jagged edges of modern silver texture and metal work. The finishing look of turquoise that combined a historic silhouette with asymmetrical cutouts and jagged texture suggested the aliens and ‘60s females were in mutual existence and had found perfect harmony.
Inspired by conspiracy stories of the 1960s, Scott challenged Donald Trump and his anti-immigration laws that were born out of fake news. The Moschino show played on the idea of what an alien supposedly looks like according to today’s society that is plagued by fake news and hysteria. Jeremy Scott and his Moschino collection once again offered a unique and meaningful blend of humour, satire, and pop-culture in Milan Fashion Week.
by Lily Rimmer
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