MCM launches their Save the Loveless collection in collaboration with Eddie Kang

TO PROMOTE the practice of adopting homeless pets as appose to purchasing from breeders, MCM has launched a limited collection in collaboration with Korean artist Eddie Kang.

MCM X Eddie Kang 1MCM X Eddie Kang Reversible Shopper

Using MCM’s signature leather bags and iPhone cases as a canvas, Kang has created a series of map-like prints along with illustrative characters that feature as keyrings and placement prints – taking inspiration from his Big City Life Loveless exhibition.MCM X Eddie Kang 1MCM X Eddie Kang Loveless Keyring and iPhone Case

Underpinned by the tagline Save the Loveless, Kang sends out a heartfelt message to in favour of the adoption of homeless pets, after his own experience with adopting.

by Todd Burns

 MCM X Eddie Kang Save the Loveless collection range from £175 to £695, available now.