MAC Cosmetics expands Studio Fix Collection to include more shades

MAC Cosmetics live up to their title as one of the world’s most inclusive beauty brands, expanding their Studio Fix collection with 18 new shades. Including a brand new Studio Fix 24-Hour Smooth Wear Concealer and all-in-one Sculpt and Shape Contour Palette for September.

MAC Studio Fix Campaign

After the launch of Rihanna’s Fenty Makeup launching a collection of foundations with 40 shades, there has been an increasing demand for diversity and inclusivity in the beauty industry more than ever. With Nars and Make up For Ever following the singer’s and MAC’S footsteps releasing over 30 shades for their foundation line. Though brands such as Beauty Blender and Tarte failed to meet these requirements with customers complaining about the lack of shade range.


MAC Studio Fix fluid SPF 15

However, in this new campaign, MAC continues to be an advocate for inclusivity with the celebration for all races, genders, and ages. Delivering an unprecedented 64 shades of iconic Studio Fix Fluid SPF 15, 53 shades of Studio Fix Powder Plus Foundation and expanded Studio Fix Conceal and Correct Palette options.

MAC Studio Fix Conceal & Correct Palette

MAC explains, “we celebrate the myriad of ways to customise your Fix to your style, your statement …your face.” Offering their customers four different, versatile looks from fresh, dewy, matte and full.

Terry Barber Director of MAC’s Makeup artistry adds, “MAC has always been at the forefront of allowing people to transform themselves in whatever way they want and this is where we once again tap into our heritage.”

by Melissa Kasule

Now available at Selfridges and the MAC site and at all MAC locations from September 6.

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