Louis Vuitton announces three projects for 2018 FIFA World Cup Russia

LUXURY fashion House Louis Vuitton has announced three unique projects that will mark its participation in the world’s biggest sporting event this summer, the upcoming 2018 FIFA World Cup Russia. Following its first appearance on the football field in 2010 in South Africa and in 2014 in Brazil, Louis Vuitton is for the third time commissioned to design the FIFA World Cup trophy travel case, which will be revealed at the opening ceremony on June 14th and at the final match on July 15th of the 2018 FIFA World Cup Russia.

Louis Vuitton 2018 FIFA World Cup™ Trophy Travel Case

The most recognisable trophy in the world, crafted from about 6.2kg of 18ct gold and malachite, will be displayed in the titanium-covered, special-order case designed and handmade at the Louis Vuitton’s workshops in Asnières, France. In the spirit of traditional savoir-faire and cutting-edge innovation, the corners of the case are protected with House’s celebrated natural cowhide leather, while the lock and six clasps are made in ruthenium with chemical symbol Ru, paying tribute to this year’s FIFA World CupTM host.

Louis Vuitton 2018 FIFA World Cup Russia™ Official Licensed Product Collection

Louis Vuitton will also release the Official Licensed Product Collection, featuring new versions of Keepall and Apollo bags, two wallets, a pocket organiser, a coin purse, and luggage tags, available to customise in colours of one of the 35 national flags participating. The classic Epi leather will showcase specially designed Louis Vuitton FIFA World Cup logo and initials “LV” placed like a team badge.

FIFA World CupTM Official Match Ball Collection

Lastly, the house will create 14 unique made-to-order FIFA World Cup Official Match Ball Collection Trunks in collaboration with FIFA & adidas. Holding 13 re-editions of the official World Cup balls since 1970 and one Louis Vuitton specially designed football, the trunks will be auctioned at a Naked Heart Foundation gala charity. 

by Olga Kuznietsova

The Louis Vuitton 2018 FIFA World Cup Russia Official Licensed Product Collection will be available from June 14th until end of July 2018.

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