LFWM: Daniel W. Fletcher SS18

DANIEL W. FLETCHER is a promising young designer who is a graduate of Central Saint Martin’s and presented his fourth collection during LFWM this weekend.

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For SS18, I examine what it means to be young and British in 2017. I thought a lot about what I want my brand to say; who my customer is and what they would like to see in their wardrobe. The collection is now stocked in 14 stores which has given me a clearer understanding of what it is that I want to produce and stand for. Daniel W. Fletcher is about a considered approach to dressing. This season’s pieces are stripped back and traditional menswear is made to feel contemporary,” says the designer.

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To create the SS18 collection Fletcher took his inspiration from the instability of the current political situation and designed 12 looks that represent traditional symbols of Britishness, but are also a mix of sportswear, streetwear and luxury. Classic trench coats and jackets are combined with some interesting fabrics such as nylon Ripstop, neoprene or terry-cloth, as well as leather and cotton. The designer was not afraid to play with colours using salmon pink or soft grey and also acid yellow which created a captivating contrast. Precise tailoring harmonises with webbing belts, pocket bags or bag straps trail.

Look 11

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Fletcher collaborated with Onitsuka Tiger that provided exclusive footwear and put the brand’s logo on each side of the shoe. Other eye-catching accessories were the vintage sunglasses from Cutler and Gross and also a cap with the word OUT on it, which has a deeper meaning for the designer but is also left for the viewers’ own interpretation.

by Karolina Zielinska

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