LC:M SS17 – Backstage at Charles Jeffrey LOVERBOY with American Crew

CHARLES Jeffrey LOVERBOY is a keenly anticipated show that has the most welcome effect of making this Glass writer feel every year of her age. Whilst a firm believer that you should wear what you want, however old you are, it’s deeply pleasing to stumble across a generation gap every so often, and to be able to admire the pretty youth without feeling the need to hijack their parade.

A hair look at LOVERBOY

Hair Lead for Charles Jeffrey, John Vial says, “This season my whole thing is boys will be girls. Each boy was different; even though there was a re-occurring theme it was about respecting the individual.”

A hair look at LOVERBOY

Step forward American Crew , who – with their Official Supplier To Men tagline and clean-cut and classically masculine imagery – were absolutely not the brand that we were expecting would play a part in delivering a look “based on 1930s finger waves with a huge nod again towards androgyny”.

John Vial fully understood our surprise, but watching him and his team at work backstage, we realised this was a very smart partnership; an unexpected and clever way to demonstrate the versatility of American Crew products.

A hair look at LOVERBOY

How to achieve those nipple-skimming waves? John Vial continues, “Using Racoon hairpieces, we wet the hair, applied Revlon Professional Style Masters Mousse Modular and dried it in. We then tonged it so it holds the curl, then clipped it into place.”

A hair look at LOVERBOY

Shorter hair was worked through using American Crew Fibre which thickens and adds texture with a matt finish, and American Crew Grooming Spray for hold and shine.

by Rachel McCormack

Find American Crew Fiber here and American Crew Grooming Spray here
Find Revlon Professional Style Masters Mousse Modular here