Kim Jones replaces Kris Van Assche as artistic director of Dior Homme

AFTER 11 years as Dior Homme’s artistic director, Kris Van Assche has announced he is leaving the brand and will be replaced by Louis Vuitton’s previous artistic director, Kim Jones.

Van Assche – commended for his elegant tailoring with undertones of youth culture – released a statement saying, “After 11 years at Dior Homme, my mind and heart filled with experiences, I am leaving this beautiful house to pursue new challenges.” Although the details of Van Assche’s next move aren’t yet clear, Dior has stated that he will stay within the LVMH group, with further announcements to follow shortly.

Kim JonesKim Jones, the newly appointed artistic director of Dior Homme

After seven years, Kim Jones left his position as artistic director of Louis Vuitton in January and is set to being his role at Dior Homme on April 1. Pietro Beccari appointed Jones in his first major move since being instated as Christian Dior Couture’s CEO in February.

Beccari says, “I am delighted to welcome Kim Jones at Dior Homme. He will benefit from the support of the teams and from the ‘savoir-faire’ of the ateliers to create an elegant men’s wardrobe both classic and anchored in contemporary culture. I am confident that he will continue to further develop Dior Homme on a global scale”

Kris Van AsscheDeparting artistic director, Kris Van Assche

Jones will debut his first collection as artistic director of Dior Homme during PMFW in June. Although widely celebrated, his previous collections for Louis Vuitton – including collaborative collections for Supreme – were dominated by a strong streetwear influence, making his appointment at Dior Homme somewhat controversial, due to the exquisite sophistication the brand is known for. Jones says, “I am deeply honoured to join the house of Dior, a symbol of the ultimate elegance”, “I am committed to creating a modern and innovative male silhouette built upon the unique legacy of the house.”

by Todd Burns

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