Jo Malone London launches Star Magnolia

THE noted British brand, Jo Malone London, has just launched a welcome addition to their line-up of blossom scents − the limited edition, Star Magnolia.

A wonderfully refreshing and feminine cologne, it’s even light enough to wear during the heat of the summer. Star Magnolia comprises top notes of lemon, followed by a deep floral heart of Star Magnolia, with rich woody base notes of sandalwood. And for the very first time, Jo Malone London has introduced to the range a hair mist with a high-shine conditioning treatment.

Jo Malone London Star Magnolia Collection - HR[4]Jo Malone London Star Magnolia Collection

The creator of the fragrance, Master Perfumer Anne Flipo, was surprised to notice on a business trip to Shanghai that, amongst all the tall buildings, the city was filled with large green open spaces, and in early March the pure white daisy clusters of the Magnolia trees perfumed the air with their soft, crisp, petal fragrance. At that moment, the concept of Star Magnolia was born.

Each smart bottle is adorned with a delicate white paper collar of white petals, perfectly imitating the petals of the white flower itself, the Star Magnolia.

by Amanda Bernstein

Star Magnolia Cologne and Hair Mist is available from here