Jo Malone London introduces Blossom Belle collection

THIS month sees the launch of a trio of limited edition fragrances by the much-loved British brand Jo Malone London. Inspired by blossoms in full bloom, the range arrives in time to help us celebrate the beginning of springtime.

JML Blossom Belle CollectionJo Malone London Blossom Belle Collection


Celine Roux, Vice President,, Global Fragrance Development Jo Malone London explains “As Jo Malone London is a British brand we are normally inspired by all things quintessentially British, such as history, fashion and literature, but over the years we’ve travelled and discovered an array of different scents. In Asia we fell in love with blossoms – each trip is a new adventure, a new country, a new scent.”

Plum Blossom Cologne brings a soft and fresh scent to the collection, while Osmanthus Blossom Cologne is delicate and exotic and finally, Silk Blossom, which is a fruity and exciting Cologne.

by Amanda Bernstein

Available from the end of April online only at Jo Malone London