Illamasqua celebrates ten years with the launch of Reign of Rock

AS part of its ten-year anniversary, British beauty brand Illamasqua has launched The Reign of Rock, a new limited collection for eyes, lips and face. Taking inspiration from the rebellious spirit of rock music and the unconventional, the pioneering brand – one of the first, perhaps the first – to embrace and celebrate beauty in all its expressions – the collection stars British Model Amelia Windsor, member of British Royal family and model, as face of the campaign in her first ever beauty contract.

 

An Antimatter lipstick in Orion

Breaking away from traditional Autumn colours used in beauty, the collection features daring shades, especially with its Antimatter lipsticks, which includes Storm, a stunning silver, and Orion, a rich deep black. With a unique semi-satin, semi-matte formula, the lipsticks promise extreme long-wear and lustrous coverage for the wearer. Each lipstick will also come packaged in a limited-edition silver gradient packaging to coincide with their decade anniversary.

The Beyond powder, Illamasqua’s legendary baked highlighter, will also be adding two new shades as part of the collection, a dreamy strobe-like shade, Frost, and an intense ultra-violet formulation, Electric. The highlighter can be worn across the cheekbones for a soft dewy glow, or even mixed with water to create an intensely pigmented metallic eyeshadow.

The Beyond powder, Illamasqua’s legendary baked highlighter in Electric

Two eyeshadow palettes are also included in the collection, The Elemental Palette and the Experimental Palette.

The Elemental palette

 

While the Elemental shades feature classic nudes and neutrals, the Experimental shadows fall on the other end of the spectrum, containing a full wheel of primary, secondary and tertiary shades. By ensuring there’s something to suit everyone in the Reign of Rock collection, Illamasqua has created the perfect Christmas gift for any beauty lover.

by Emma Hart

The Reign of Rock collection can be found here