Gucci embraces the power of nature in its Cruise 2019 campaign

WILDERNESS and humanity came at clash in the Gucci Cruise 2019 campaign, juxtaposing the supreme luxury with the havoc of the nature. The models are placed into a surreal setting, inside the legend of Noah’s Ark, building their way for the future with relentlessness and perennial fascination with the natural world.

An image from the film by Glen Luchford

An image from the film by Glen Luchford

The #GucciGothic theme is reflected in film by Glen Luchford: creating a mysterious ambiance – a community where animals and people co-exist in an uncanny harmony. With religious references running through the details, the Gucci tribe enjoys the utmost freedom of spirit and harmony.

Abundant with brightest colours and wild flamboyant prints, from coral earrings to a veil adorned with crystals, the outfits are layered up from different patterns and shapes – assembling together the best of Gucci, while accentuating the richness and luxuriousness of the collection as a tribute to the designer’s inspiration – the diversity of nature.

Discover the Gucci tribe species and immerse in the spirit of 2019 Cruise collection in the video below:

by Olga Kuznietsova

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