Four Seasons launches its first Pop Down event in Toronto

FOUR Seasons Hotels and Resorts joined the celebrations at Toronto’s annual Film Festival last week by celebrating the very first of its series of Pop Down events in Toronto, Canada.

The Four Seasons Pop Down is a global immersive experience which has been launched at numerous locations worldwide, featuring artisans coming together to showcase the finest that Four Seasons has to offer to its discerning and loyal clientele.

 

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           The orchid-draped  Four Seasons Pop Down,  held in Toronto, Canada

In Toronto, the focus was on digital mapping, culinary masterpieces, floral installations and a floor-to-ceiling herb garden that took centre stage. Guests included celebrities, local business leaders, the media, filmgoers and world travellers, who entered a garden oasis located in the heart of Toronto’s entertainment district. The entrance archway’s draping orchids were designed by world-renowned florist Jeff Leatham, who replicated a display reminiscent of his signature instillations at the Four Seasons Hotel George V  Paris and the Four Seasons Hotel Los Angeles.

A clutch of chefs from the Four Seasons portfolio was on hand to treat guests to a global extravaganza of tastes and aromas especially created for the event. Peter Nowlan, Four Seasons’ Executive Vice President and Chief Marketing Officer explains, “The concept creates an exciting opportunity to delivery Four Seasons experiences – characterised by our signature service and unparalleled attention to detail – in unconventional locations, pushing our imagination further as we continue to explore other unexpected ways that we can tell our story and bring the world of Four Seasons to life beyond our hotels.’

by Amanda Bernstein

 

About The Author

Amanda Bernstein

Glass Online fashion, travel and arts writer

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