Since it opened in 1964, Topshop has grown from a small high-street store to a formidable fashion mecca, with teens and grown-ups flocking to its famous flagship store on Oxford Street to gorge on its affordable yet stylish fare. Meanwhile its high-end Unique range attracted the likes of Anna Wintour, Olivia Palermo and American rapper Azealia Banks when it showcased at London Fashion Week last season. The store has helped put British fashion (and the British high street) on the map in a big way - and it seems to be on its way to becoming the go-to location for cutting-edge beauty too.
The flagship store already has concessions of cult London salons such as WAH Nails, BLEACH London and Hershesons Blow Dry Bar, together with Topshop's own trend-focused beauty range (their Lip and Cheek Tint in Bitten Berry was our 2011 summer staple). So we were thrilled to find out that the store has revamped its beauty concessions on the second lover ground floor, turning them into one single space - The Beauty Rooms.
Now customers can book appointments from one main reception area, instead of having to wander tentatively into each concession space hoping to catch someone's attention. With the addition of new individual treatment rooms, you can go for the full works: enjoy some fantastic nail art at WAH; have your hair dip-dyed neon pink at BLEACH; get de-fuzzed at Strip; brows beautified at Blink; or even acquire a new tattoo or piercing at Metal Morphosis - a concession from the much-loved Soho parlour, beloved by Londoners and celebrities alike.
But Glass was most impressed with the Hershesons Blow Dry bar - perfect if you want a quick up do or sex kitten waves to take you from work to evening, with a number of on-trend styles to choose from. Thanks to the lovely Maurice at yesterday's launch, we emerged with glossy waves which looked as if they belonged in a L'Oreal Elnett commercial. We snagged a can of Hersheson's own version of Batiste Dry Shampoo on the way out to ensure the style stayed fresh - for a few days at least!
The Treatment Rooms
Hershesons Blow Dry Bar
Strip Treatment Room
Browsing through Topshop's magazine after the launch, who did we spot? Our very own Beijing Fashion Editor Lucia Liu, posing with some stunning clutch bags!
Topshop Beauty Rooms are on Floor -2, Topshop 400 Oxford Street, London, W1C 1JS. For appointments call +44 (0)844 488 6161 or email email@example.com
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