This season, Hong Kong fashion boutique, JOYCE, have teamed up with esteemed Italian designer Romeo Gigli to create their most exciting collaboration yet.

To further applaud the partnership, the brand have called in China’s favourite photographer, Chen Man, to capture their campaign featuring four faces who they believe exemplify the new generation of Gigli’s style.

“It’s an honor to work with Romeo Gigli on this exclusive collection”, says Man; describing the designer’s work as “very rich and romantic”.

 A familiar face in the images is Matthew Avedon, who has collaborated with Gigli in the past.

“He’s an amazing designer”, says the model, “And he lives up to it”.

 Model, designer and London ‘It’ boy Charlie Casely-Hayford was also hand-selected for the campaign, alongside blogger Denni Elias and supermodel Ju Li Li for their unique sense of style, creativity and vision.

The hotly anticipated collaboration was shot in China’s fashion capital of Beijing to demonstrate the exotic mixture of Gigli’s East-meets-West aesthetic. 

View behind-the-scenes footage here: v=i5oEbTe_tGA