Fans of Burberry will now be able to buy its
autumn-winter collection directly through an online campaign gallery and short
films on Burberry.com. Following on from the launch of its 'Runway to Reality'
strategy, which allows VIP consumers to buy items from its runway
collections immediately via an iPad app, the Burberry Autumn/Winter campaign went live on Friday 1st of June. The new ads, shot at the Olympics equestrian facility in Greenwich, feature British actress Gabriella Wilde and British
musician Roo Paines, who has written an exclusive track 'Indigo Home'
for the campaign. Christopher Bailey, chief creative officer at Burberry, said that the
campaign "celebrates our brand and London through imagery, film, music,
weather and our iconic outerwear in a very British way". We couldn't agree more.
For more , go to burberry.com
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