While it is fashionable for musicians to have a foray in acting, Kanye West has gone further - venturing into directing, cinematography, and even the design of the cinema itself.
Recently he debuted his short-film Cruel Summer in a specially designed installation at Cannes Film Festival, and added OMA to his growing list of famous collaborators.
The resulting 7-Screen Pavilion is a unique cinematic experience, incorporating imagery captured on a specially designed seven-camera rig in Qatar.
Located along Palm Beach, the pyramid's canopy is hemmed to open up a panoramic backdrop of Cannes and the Mediterranean while creating an effect of levitation above the red carpet. Filmgoers ascend into the pyramid along a continuous red carpet that widens into the 200-seat auditorium.
Using imagery as a surrounding experiential environment has the potential to create a unique realism. The experience moves away from regularity of traditional cinema, and promotes a format where the audience may receive largely differing experiences. This idea works with the strong visual sense of the movie, and a reported plot of secondary importance.
The project is in collaboration with Westâ€™s creative team Donda. West has plans to continue working on the film, and debut it in New York in the future.
via London - New York - New Orleans