While it is fashionable for musicians to have a foray in acting, Kanye West has gone further - venturing into directing, cinematography, and even the design of the cinema itself.

Recently he debuted his short-film Cruel Summer in a specially designed installation at Cannes Film Festival, and added OMA to his growing list of famous collaborators. 

The resulting 7-Screen Pavilion is a unique cinematic experience, incorporating imagery captured on a specially designed seven-camera rig in Qatar.

Located along Palm Beach, the pyramid's canopy is hemmed to open up a panoramic backdrop of Cannes and the Mediterranean while creating an effect of levitation above the red carpet. Filmgoers ascend into the pyramid along a continuous red carpet that widens into the 200-seat auditorium. 

Using imagery as a surrounding experiential environment has the potential to create a unique realism. The experience moves away from regularity of traditional cinema, and promotes a format where the audience may receive largely differing experiences. This idea works with the strong visual sense of the movie, and a reported plot of secondary importance.

The project is in collaboration with West’s creative team Donda. West has plans to continue working on the film, and debut it in New York in the future.