Farfetched - Fashion from afar
From left: Camilla Skovgaard shoe boot; Comme Des Garcons; Haider Ackermann; Henrik Vibskov; Markus Lupfer; Stella McCartney
The authentic boutique shopping experience can result in jet lag, exhaustion and a stack of accrued air miles. Lâ€™Eclaireur in Paris, Feathers in London, Henrik Vobskov in Copenhagen, Wok in Milanâ€¦ The time it takes to become acquainted with the worldâ€™s finest independent stores â€“ and their unique sourcing styles â€“ could run to a lifetime.
Enter farfetch.com, an online concept bringing together more than 70 of the most influential, multi-brand boutiques from across Europe and North America. Instead of trawling by foot or through an exhausting array of websites, farfetch.com anchors some of fashionâ€™s biggest and boldest names in one place. Smaller, up-and-coming designers sit next to long-established labels, whilst preserving the traditional character differences of buyers around the world.
Even with three online departments â€“ Luxe, Lab and Contemporary â€“ shoppers all exit through a single checkout. Each order is then fulfilled by the partner boutique, with each piece arriving precisely as it would, should you have ventured there in person.
Entrepreneur JosÃ© Neves founded the global business having realised from his own boutique experience, founding b store, Swear footwear and SIX London, that selling with others in front of a worldwide audience â€“ with a such a diverse product range â€“ could be magnetic to the discerning shopper.
For further details and to experience the boutique, visit farfetch.com
Images courtesy of Farfetch.com
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