Innovative retail concepts are nothing new to Comme des Garcons, and this season, the labelâs director Rei Kawakubo certainly didnât disappoint, while unveiling her latest project: the Comme des GarĂ§ons Trading Museum in Tokyoâs Omotesando area. Designed by Kawakubo, the store features eight vast display cabinets (all on loan from Londonâs Victoria & Albertâs Museum), featuring such attractions as vintage Stephen Jones hats, Daita Kimura shoes and a selection of bespoke shirts and archive Comme des GarĂ§ons pieces.
âWe hope to create a world where there is reason and story behind all the goods we collect, show, display and sell. It will be a place where shopping is not the only objective. It will be a shop where âjust lookingâ will be encouraged and merely being inspired can also be the aim.â
Running from March 19, an exhibition of thirty-two original punk t shirts coincides with a âCrystal Meets Fashionâ display from renowned French crystal manufacturer Baccarat, creating a rich cultural background for the collections on sale.
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