Fleurs de Villes exhibit Floral Couture in Covent Garden

IF YOU’RE out and about in London’s Covent Garden this week, take a moment to smell the roses at the Fleurs de Villes Floral Couture Installation. The five-day showcase will blend high fashion with fresh blooms, appropriately located in an area of the city famed for its transformation from a fresh produce market to one of London’s finest luxury shopping hotspots.

Fleurs de Villes Fleur de Villes Floral Couture Mannequin

Top London florists including Bloomsbury Flowers, Amie Bone and Wild Things have partnered with design talents from Kate Spade to Olivia Burton, creating a series of mannequins dressed in spectacular couture creations entirely crafted from flora. From dramatic dresses to softly blossoming bridal couture, the exhibition will explore the artistry of flowers and showcase the best in floral design.

Fleurs De VillesFleur de Villes Floral Couture Mannequin

As well as giving visitors the opportunity to view stunning floral art, the event will feature a series of pop-up flower markets offering fresh-cut flowers, bouquets and other floral accessories. Shoppers will also be in with the chance of winning tickets to Jardin Blanc at the Chelsea Flower Show 2019. What a blooming lovely way to spend an hour.

by Rachel Parker

The Fleurs de Villes Floral Couture Installation will be on show in the Central Avenue of Covent Garden’s Market Building until October 7.