Fendi takes over the Selfridges Corner Shop

WALKING into the Fendi pop-up, which will be taking over the Selfridges Corner Shop for the next few weeks, is like walking into a Roman piazza. Paying homage to their Italian heritage the Fendi space has taken traditional concepts and given them a high-end, Fendi stamp of approval … quite literally.

With a photobooth, unique Steccolecco x Fendi ice-lollies, drinks and a balloon stall – all with the Fendi logo may I add – the pop up is an indulgent affair with sugar, fashion, and Fendi. This is the first time a luxury house has taken over the Corner Shop in all its entirety and therefore the collaboration is a must see.

Steccolecco x Fendi ice lollies

The Fendi Kiosk at Selfridges

The Fendi pop-up is the only place you can see the AW18 Fendi range, pre-launched exclusively for Selfridges, in the flesh. If you’ve been patiently waiting for items like the Fendi Kan I Logo Leather bag, the Logo Leather hoop earrings or the Mon Trésor bag then it’s your lucky day! Plus, the highly anticipated Fendi x Fila collaboration with Instagram artist Hey Reilly is also on display and will be available for purchase.

For those who simply fancy a browse, there are fun and interactive kiosks to try. You will be able to purchase Fendi cards that celebrate the Fendi logo history at a postcard stand where an in-house calligrapher will be on hand to write or draw any messages you may have. There is even a post box for you to post them there and then. A retro photobooth is also in action to capture your experience, and if all the fun is making you thirsty then head over to the Steccolecco stand where a range of different ice lolly flavours can be tried!

The Fendi Kiosk at Selfridges

The Fendi Kiosk at Selfridges

 

by Lily Rimmer

The Fendi Kiosk is open now until September 2, 2018.

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