Fendi for Dover Street Market

ITALIAN brand Fendi is set to open a Menswear Pop-Up boutique in the renowned Dover Street Market in the Haymarket, London, as well as in Tokyo and New York later in the summer. The entire collection is dedicated to Fendi Vocabulary which stems from the lexicon of Ernest Hemingway and is designed by Silvia Venturini Fendi. This particularly includes words such as Yes, Love, Fantastic, Trust, Hope and Think.

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Fendi at Dover Street Market

The men’s AW17/18 is a collection of ready-to-wear pieces as well as bags, shoes and accessories. Pops of primary colours such as blue, green, red and yellow intermingle with the wearable styles. It will also feature a capsule collection with key pieces such as a t-shirt, a wool hat and a scarf, each with the Fendi Vocabulary words labeled on them. London’s chosen colour is light pink, a fitting choice for a bold venture.

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T-shirt from Fendi’s capsule collection

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Scarf from Fendi’s capsule collection

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Hat from Fendi’s capsule collection

by Emily Harris

Fendi will be at Dover Street Market from June 22nd to July 9th

Images courtesy of Fendi