Chanel launches the Rouge Allure 2018 Collection

CHANEL pushes the limits of liquid and cream lipstick in their new Chanel Rouge Allure 2018 collection, promising the best of both a liquid and cream formula. While many liquid lipsticks can become dry and cracked on the lips, the Rouge Allure Liquid Powder creates a second-skin effect for both extreme long-wear and a smooth, comfortable effect. The powder formula transforms upon contact to the lips, assuring a light-weight, creamy and intensely pigmented finish. With six unique shades, Chanel uses ultra-micronised pigments to guarantee perfect coverage, with a shaped foam applicator for easy on-the-go use.

Chanel Rouge Allure Velvet

Alongside the Rouge Allure Liquid Powder, Chanel debuts four new shades of their Rouge Allure Velvet Extreme lipsticks, with warm naturals and burgundy shades that are fit for wear throughout the Autumn and Winter season. Designed to off-set perfectly against the eyes, the lipsticks elevate the standards of a normal cream formula, ensuring smooth, velvety and luxurious wear. Maintaining plump and moisturised lips throughout the colder months, Rouge Allure is shaping up to being a winter staple.

by Emma Hart

The Rouge Allure collection is available here