Chanel debuts Coco Mademoiselle Eau de Parfum Intense

COCO Mademoiselle Eau de Parfum Intense is the new fragrance from Chanel and will launch in March.While remaining true to the original formula, Intense will see the beloved scent reinvented with a heightened seductiveness.

Coco Mademoiselle Eau de Parfum IntenseCoco Mademoiselle Eau de Parfum Intense

A touch of Sicilian orange, Calabrian bergamot and fruitiness meet the skin, quickly reacting to reveal hints of Indonesian patchouli, rose and jasmine. “I wanted to remain close to the original formula, while giving it a whole new dimension,” said legendary nose Olivier Polge, Perfumer-Creator for the House of Chanel and its creator.

Coco Mademoiselle Eau de Parfum Intense

Keira Knightley in the film launching the new fragrance

The new campaign will see Keira Knightley – the face of Coco Mademoiselle for the last ten years – reprising her role as the beautiful and charismatic Parisienne. Resuming the tale is Johan Renck, the same director who shot the No5 L’eau film. It will be the fourth film in the series which began in 2007 and are directed by Joe Wright.

Coco Mademoiselle Eau de Parfum Intense

Behind the scenes of the Coco Mademoiselle Eau de Parfum Intense ad campaign

The birth of Coco Mademoiselle in the early 2000s brought to us the sweet combination of citrus peel and smoking wood – an unexpected mixture which the world fell deeply in love with. A formula created for the rebels who enjoy an air of grace in their stride. Now in 2018, Chanel perfumers have intensified those ingredients, creating the unforgettable scent of a woman who never settles, who always strives for more. Defying normality, the Coco Mademoiselle story continues, as does our addiction.

Coco Mademoiselle Eau de Parfum Intense

Behind the scenes of the Coco Mademoiselle Eau de Parfum Intense ad campaign

by Grace Calton

Chanel’s Coco Mademoiselle Eau de Parfum Intense is available on March 1, 2018.

Coco Mademoiselle Eau de Parfum Intense 100ml £116.00

Coco Mademoiselle Eau de Parfum Intense 50ml £82.00

 

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